Urban Culture Frozen Yogurt selected Becker Design to create an identity to complement its theme. Like the energy of a big city, their offerings are fresh, flavorful and fun. With that in mind, the Urban Culture icon features a bowl for the frozen treat. But could it also be a subtle depiction of windows on a building? Or perhaps a cheerful smile?
Regardless of how it’s viewed, the goal, from logo to interior finishes, to website, was to establish a point of differentiation that conveys a vibrant urban appeal.