Milwaukee fire station, Engine 35, is one of very few stations that specialize in the operation of hydraulic rescue tools, better known as JAWS OF LIFE.
With that being the case, it seemed only appropriate to use a shark to represent this life saving tool. Becker Design created this decidedly masculine logo design to be used on t-shirts for a fundraising campaign. Proceeds were then donated by the fire station to local charities. They were sold on Ink to the People (.com), a t-shirt fundraising site, and Becker Design client